RESEARCH BEFORE YOU REACH OUT
Whether you’re a healthcare non-profit or an Israeli-Japanese fusion restaurant, you have your own identity, mission statement and outreach goals; don’t assume the people you’re trying to reach don’t have that same level of uniqueness. Using our SEMP process, we take a look at your perceived goals, assess you as an individual or a company, conduct research and then reassess your goals (because most likely, they have changed). Octo identifies, on the most granular level, your target audience’s consumer behavior and values, and starts establishing the framework for a higher-level conversation between you and your target.
Octo answers questions, plain and simple. We take the guesswork out of identifying who your customers are and what marketing decisions need to be made to best engage them. We are your ally in successfully leveraging the most unique marketing situations to your advantage, and turning them into conversions, deliverables and relationships.
INTUITION, PARTNERSHIP, RESULTS
The professionals at Octo believe a strong team garners the best results. We utilize a deeply collaborative approach that blends our experience, resources and creativity with your unique and specific knowledge of your market. Most of the fun of helping you grow your business and increase outreach engagement is this collaboration between Octo and your company to identify new and innovative creative and marketing opportunities.
HOW ARE WE GOING TO ACHIEVE YOUR GOALS?
In addition to traditional and proven primary and secondary market research practices, Octo will work with you, utilizing our SEMP Process, to scour the psyches of your target audience. We believe that asking and answering the questions that have never been asked but need to be is the key to your business achieving customized, unparalleled growth.
At the end of our research efforts, Octo will produce and deliver comprehensive research reports that will more intuitively inform your future marketing practices and next steps, both short- and long term. You now have the information you need to successfully and confidently engage your target audience. We have a depth of creativity that often is deeply collaborative. Our team has been working together on projects in a wide variety of industries, once the the research is done, the ideas start flowing.