RESEARCH BEFORE YOU REACH OUT
Whether you’re a healthcare non-profit or an Israeli-Japanese fusion restaurant, you have your own identity, mission statement and outreach goals; don’t assume the people you’re trying to reach don’t have that same level of uniqueness. Octo will work with you to assess the full scope of your goals and desired audience; identify, on the most granular level, their consumer behavior and values; and start establishing the framework for a higher-level conversation between you and your target.
Looking for high-level donors for your non-profit? How about cornering the millennial kombucha market in rural Indiana? Maybe you want to know when Americans between the ages of 18-20 are most apt to invest, or call their parents, or go out to dinner or literally anything else. Octo answers questions, plain and simple. We take the guesswork out of identifying who your customers are, where they live and how you should engage them.
We will also help you identify the right questions to ask before we begin our meticulous research. We are your ally in successfully leveraging the most unique marketing situations to your advantage, and turning them into conversions, deliverables and relationships.
INTUITION, PARTNERSHIP, RESULTS
The goal is simple: maximize engagement with your brand, product or service to boost sales and increase your bottom line. Getting there, however, can be tricky, and requires a unique and specialized approach. Unlike the traditionally solo octopus, the professionals at Octo Design Group believe a strong team garners the best results. We understand that nobody knows your industry or brand better than you, and we utilize a deeply collaborative approach that blends our experience, resources and creativity with your unique and specific knowledge of your market. We have over 20 years of experience serving clients in a diverse array of industries throughout the Mid-Atlantic, Northeast and beyond.
CUSTOMIZATION AND COLLABORATION
Part of the fun of helping you grow your business and increase outreach engagement is working with your organization to identify new and innovative creative and marketing opportunities—actually, that’s pretty much all the fun of it. There’s nothing we enjoy more than helping you conceive, develop and execute unforgettable marketing campaigns that resonate with your customer base. As a full-service marketing company, we thrive on integrating all the different creative aspects of your marketing initiative to create cohesive messaging.
BOTTOM-LINE THINKING WITHOUT A TOP-DOLLAR PRICE TAG
Octo Design Group fully understands that our customers are entrusting us with their marketing and advertising resources; we also understand that these resources may not be as plentiful as they’d like. As a neighborhood marketing company with roots in Philadelphia, we deeply respect the plight of the business owner and work with companies of practically all sizes and budgets. We are determined to help you make smart and prudent marketing decisions so you can get the most for your marketing budget. At the end of the day you’re entrusting us to make it easier for you to reach more customers and we take this responsibility very seriously.
HOW ARE WE GOING TO ACHIEVE YOUR GOALS?
With a 10-person focus group, a can of cheese whiz and some crackers, of course. Just Kidding! That’s how everyone else does it! In addition to traditional and proven primary and secondary market research practices, Octo will work with you to develop unique, budget-friendly research efforts that scour the psyches of your target audience. We believe that asking and answering the questions that have never been asked, but need to be, is the key to your business achieving customized, unparalleled growth; and we will go above and beyond to get these questions answered.
At the end of our research efforts, Octo will produce and deliver comprehensive research reports that will more intuitively inform future marketing practices and where you need to go from here. You now have the information you need to successfully and confidently engage your target audience.
THE TOOLS YOU NEED TO BRING IT ALL TOGETHER
Octo design uses the right tools evolving when necessary. Of course, we take it a step further by leveraging the latest creative and analytics resources to give you the best possible marketing products. Our experienced and qualified professionals blend state-of-the-art tools with natural creativity to perfectly convey your messaging. We will continuously monitor the results of your campaign and evolve when needed. To learn more about what we can do for you, call our sales professionals at 215 940 8280.
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