Customer Service

Poor customer service: we have all been there. The food order you placed is incorrect or never arrives. A product arrives broken because they did not pack it with care. In business, mistakes and complications are unavoidable and often outside your control. Luckily,...

Managing Customer Expectations

At Octo Design, we frequently manage expectations. There is an art to marketing, and it takes knowledge, experience, and time to create a finished product everyone is proud of. Often, clients are not well-versed in the work marketing entails, so their expectations...

How Strong is Your Call to Action?

The common thread for any strong email, social media caption, e-blast, advertisement, or newsletter is a call to action or CTA. The CTA directs your audience on what to do next. Whether you want them to buy something, read an article, leave a comment or make a...