It may be coincidence that “brand” and “brain” sound similar; however, just as the brain is the most important part of the human anatomy, so is a company’s brand to its marketing objectives and public identity. Whether you’re looking to establish a corporate image for your start-up or rebrand your company’s existing image, it’s not just what you say, it’s how you say it. The cyclical nature of marketing and branding mandates that you rely on an experienced and qualified ally to help you tie the two together? But what does that mean, exactly? How can you leverage marketing and branding in equal measure?
First, the tools you use to reach out to current and potential customers says a lot about your company’s culture. Are you an organization that has enthusiastically embraced social media and digital marketing? Are you still primarily relying on billboards and print advertising? Are you looking to make a big statement with highly produced TV commercials? When it comes to branding, the old adage “the medium is the message” has never been more accurate. Choosing the right marketing avenues also ensures that you immediately connect with customers that share your interests and are invested in your specific product or service.
On the other side of the coin, the marketing vehicles you choose are primarily a means to amplify the building blocks of your brand, including your color palette, tagline, unique offers, jingle and more. In the end, building your brand starts with identifying the type of organization you want your company to be and identifying public-facing tools to help you cultivate that persona. While this may seem like a simplistic concept, its very often easier than done. After all, if it was east, everyone would be a business owner or marketing guru.
Octo Design Group specializes in helping companies build their brand from the ground up. Call us today at (215) 940-8280 to learn more about our branding services.