Networking Tips & Tricks

Networking is more than simply connecting with colleagues on LinkedIn. While this type of connection has its benefits (more on that later), building a diverse, valuable network should be more like dating than selling. Here are some of our favorite suggestions for...

Looking Back on 2022

2022 was a year filled with successful strategies, creatively executed solutions, and a brand-new program for business owners to expand their sales and marketing process. Let’s explore the most exciting projects Team Octo tackled last year.   Pivot. Pivot. Pivot!  We...

Tips for Hiring

The Great Resignation has many businesses scrambling to find the right people to join their teams. Of the 21% of American workers who switched jobs in the last 12 months, 40% are actively looking for another job. Churn in the labor market is creating stress on the...

Embracing Nature

Birds singing. Scents of flowers and freshly cut grass. Trees swaying in the breeze. The sound of waves crashing on the beach. Just imagining the sights, smells, and sounds of summer is enough to relax the busiest mind.  As we enjoy the slower pace of the season, the...

Ideal Personalities for Marketing Positions

Graduating college is an exciting time in a person’s life, but it can also be nerve-wracking. As college graduates search online for marketing roles, they often sort through a sea of sales positions. Marketing professionals can flourish in sales jobs, but it is...

Stay Curious

When we are children, society tells us it is normal to be curious. Our young brains want to understand, learn, and grow. As we hit adulthood, many people lose their inquisitive nature, and that is a detriment to us all.  In marketing, we see first-hand how a lack of...