Most of us have been the victims of ineffective PR. When we were kids, how many of us had the coolest idea for a birthday party, one that we were sure all our friends would love, only to have no one come because of an invitation snafu? This sting never really goes away, and if you’re in business, this type of PR nightmare can end up costing you serious money. Let’s consider the ages-old question of whether or not a tree falling in the woods makes a sound if nobody’s around to hear it; the answer is it doesn’t. In similar fashion, even the most revolutionary product or service fails to make an impact if nobody is able to enjoy it.
How, then, do you make sure that your company’s latest and greatest idea makes the maximum splash? In today’s marketing climate, there’s certainly more than one way to peel a metaphorical banana. One of the most important factors of a successful PR campaign is organization and a through understanding of the resources and contacts available to you. The PR aspect of a product, service or event rollout should almost be an extension of the project, itself. Getting the word out requires months of preparation for maximum efficacy and visibility, and you want to make sure your business is out in front of the matter.
In order to cover all your bases, it is recommended that you leverage the full power of your company’s social medial presence while also relying on traditional press release services. It’s also a good idea to have your internal staff work with local media companies to try and coordinate interviews in local and regional outlets…a phone call can go a long way. In the end, however, it’s best to rely on the services of an experienced and qualified PR company to help get the most eyes on you. Don’t let your company’s next big achievement become another failed birthday party.
Octo Design Group offers comprehensive and results-driven PR solutions for our clients. Call us today at (215) 940-8280 so we can discuss your next big event, product or service.