We’re going to ask two very simple questions: Who are you and are you letting people know it? While these questions may seem easy to answer, the reality is that many companies suffer from an identity crisis that makes it impossible for them to effectively convey their...

The guests have arrived, the glasses have been filled and you’ve made whatever family or Pinterest-inspired dip recipe that you make every year…now you’re all set. On Sunday night, as the telecast for the 53rd Annual Super Bowl begins, you and over 110 million people...

It may be coincidence that “brand” and “brain” sound similar; however, just as the brain is the most important part of the human anatomy, so is a company’s brand to its marketing objectives and public identity. Whether you’re looking to establish a...

Most of us have been the victims of ineffective PR. When we were kids, how many of us had the coolest idea for a birthday party, one that we were sure all our friends would love, only to have no one come because of an invitation snafu? This sting never...

This is a question that all businesses, great and small, must ask themselves at various points in their existence. In an effort to maximize engagement and reach as many customers as possible, it’s critical to have at least some kind of marketing apparatus;...