Does your business have a Chief Marketing Officer or CMO? In an ideal world, your CMO will have years of experience developing and implementing marketing strategies. The CMO develops a voice and style for your brand and makes it simple for your team to go to market. Lately, we’ve seen young people settling into CMO roles who have a knowledge of social media, graphic design, or even a marketing degree but lack the real-world experience to help a business effectively. To address this need, we’ve developed CMOcto.
CMOcto is a program for budding internal marketing teams that need the direction of a seasoned marketing professional. One part teacher, one part project manager: CMOcto assists your team so they can deliver strong marketing performance. The goal of the CMOcto program is to teach your marketing team until they feel confident in flying solo.
How does the program work? We create a marketing plan, budget, and assign tasks for your marketing team to execute. Think of CMOcto as a mentorship opportunity with a marketing professional with decades of experience in the industry. Whether you are interested in a few months of service or a year, CMOcto is available to meet your marketing department where they are and take them to the next level. If CMOcto sounds like the solution to your marketing woes, reach out to us today to learn more about the program.