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Customer Service
Poor customer service: we have all been there. The food order you placed is incorrect or never arrives. A product arrives broken because they did not pack it with care. In business, mistakes and complications are unavoidable and often outside your control. Luckily,...
Managing Customer Expectations
At Octo Design, we frequently manage expectations. There is an art to marketing, and it takes knowledge, experience, and time to create a finished product everyone is proud of. Often, clients are not well-versed in the work marketing entails, so their expectations...
How Strong is Your Call to Action?
The common thread for any strong email, social media caption, e-blast, advertisement, or newsletter is a call to action or CTA. The CTA directs your audience on what to do next. Whether you want them to buy something, read an article, leave a comment or make a...
Leveraging Your Personal Social Media for Business
You finally did it. You hired Octo Design Group to handle your business’s social media, but now you’re looking at your own page and noticing it could use polishing. We see this constantly. Often, even the CEO doesn’t have a LinkedIn profile or it is terribly out of...
Meeting Your Customers Where They Are
Let’s pretend you usually call your friend to catch up at the end of the week. Now, imagine you stop calling and only text. How would your relationship change? How would it stay the same? We love using this exercise with our clients because it challenges them to...
5 Tricks for a Successful Hybrid Fundraising Event
Springtime marks the beginning of event season and COVID has changed how we approach virtual, hybrid, and COVID-safe galas and fundraisers with our clients. Luckily, our decades of experience have taught us to be nimble, problem-solve, and embrace creativity. ...
Virtual Engagement Boxes
One thing we have learned in the past year is that creative ideas are necessary to deliver a successful event, pandemic or not. Luckily, our team at Octo is passionate about creating programs, themes, and brand positioning for our clients. Our decades of experience in...
Join Our Team and Become a Superhero
OCTONATORS UNITE! Everyone uses facebook differently. You have your intermittent post-ers, your stalkers, your viewers, your everyday posters etc. I consider myself a viewer but this particular day I simply could not scroll past. A saw that a former classmate of...
Our Not So Secret Favorite Summer Hangout
We officially are in peak summer. And it is HOT. For some of you, I know business typically slows down in the summer and things are more relaxed, providing you an opportunity to head to the Shore, or go on an extended getaway. At Octo, we thrive in summer! We like...
Get to Know Us: Gina’s Playlist
Creativity is a big part of my work day, and listening to music while I’m working definitely helps inspire my creativity throughout the day. I like to change it up a little based on the different work that I’m doing, but I mainly like listening to songs that are happy...
