Most of us have been the victims of ineffective PR. When we were kids, how many of us had the coolest idea for a birthday party, one that we were sure all our friends would love, only to have no one come because of an invitation snafu? This sting never...

This is a question that all businesses, great and small, must ask themselves at various points in their existence. In an effort to maximize engagement and reach as many customers as possible, it’s critical to have at least some kind of marketing apparatus;...