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Get to Know Us: Samantha’s Playlist
My typical workday keeps me on my toes, so keeping energy levels high is a must. Nothing gives me that boost quite like some good tunes. I like to keep my playlists upbeat, with a healthy dose of silly. While I don’t know that I have a specific favorite genre, I...
Get to Know Us: Sharon’s Playlist
One of my first loves, music, really helps me to focus on large projects, and enables me to get my creative juices flowing. While working creatively, I like to play (BLAST) songs that make me happy- but most importantly, songs that block out the world around me. That...
Telling Your Story: Does Your Advertising Effectively Convey Your Company’s Culture?
We’re going to ask two very simple questions: Who are you and are you letting people know it? While these questions may seem easy to answer, the reality is that many companies suffer from an identity crisis that makes it impossible for them to effectively convey their...
Dive in to Fitty in Fifty
In 2018, Our fearless leader, founder and president- Wendy Verna, took some time to reflect on her upcoming birthday (50!) and decided to make that milestone count- for others. She decided that rather than have the attention centered on her and treating...
Oh Yeah! There’s a Game On, Too!: The Increasing Impact of Super Bowl Commercials
The guests have arrived, the glasses have been filled and you’ve made whatever family or Pinterest-inspired dip recipe that you make every year…now you’re all set. On Sunday night, as the telecast for the 53rd Annual Super Bowl begins, you and over 110 million people...
Building a Brand from the Ground Up
It may be coincidence that “brand” and “brain” sound similar; however, just as the brain is the most important part of the human anatomy, so is a company’s brand to its marketing objectives and public identity. Whether you’re looking to establish a...
Be the Bell of the Ball with the Right PR Strategy
Most of us have been the victims of ineffective PR. When we were kids, how many of us had the coolest idea for a birthday party, one that we were sure all our friends would love, only to have no one come because of an invitation snafu? This sting never...
Exactly How Much Marketing Does My Business Need?
This is a question that all businesses, great and small, must ask themselves at various points in their existence. In an effort to maximize engagement and reach as many customers as possible, it’s critical to have at least some kind of marketing apparatus;...
