Did you know that around 70% of new hires are discovered through networking connections? It’s clear that networking is one of the most important activities you can do for your career, but did you know it can help your business as well? Whether you are interested in...

As the fourth quarter of 2021 comes to a close, it is important to look back over the last year and evaluate. What have you learned over the past year? What would you do the same? How would you do things differently?  If better time management is at the top of your...

It’s hard to believe, but 2021 is flying by and the holiday season is almost upon us. If you typically wait until the last minute to order and ship your corporate holiday gifts, this blog is for you! Last year, we saw huge delays that affected both production and...

As the country begins to open up, we are looking forward to reconnecting with clients at business conferences and exhibits. But just because you can do something doesn’t mean it’s a good idea! Attending these events is a time-consuming and expensive endeavor. With the...

When was the last time you received a thank you note or gift? Didn’t it make you feel appreciated and special? Imagine giving that feeling to your favorite customers, employees, or networking contacts, but without having to shop, wrap, write a note and visit the post...

Poor customer service: we have all been there. The food order you placed is incorrect or never arrives. A product arrives broken because they did not pack it with care. In business, mistakes and complications are unavoidable and often outside your control. Luckily,...

At Octo Design, we frequently manage expectations. There is an art to marketing, and it takes knowledge, experience, and time to create a finished product everyone is proud of. Often, clients are not well-versed in the work marketing entails, so their expectations...

The common thread for any strong email, social media caption, e-blast, advertisement, or newsletter is a call to action or CTA. The CTA directs your audience on what to do next. Whether you want them to buy something, read an article, leave a comment or make a...

You finally did it. You hired Octo Design Group to handle your business’s social media, but now you’re looking at your own page and noticing it could use polishing. We see this constantly. Often, even the CEO doesn’t have a LinkedIn profile or it is terribly out of...

Let’s pretend you usually call your friend to catch up at the end of the week. Now, imagine you stop calling and only text. How would your relationship change? How would it stay the same?  We love using this exercise with our clients because it challenges them to...