ELEVATE CBD
ELEVATE CBD IS A NATURAL,
HEMP OIL EXTRACT WELLNESS PRODUCT.
Objective
Octo partnered with hemp-based wellness product manufacturer Elevate to expand their reach to individuals and customers and businesses all over the region. Elevate® CBD is a natural, hemp oil extract wellness product which supports a healthy mind and body. Its nutrient rich properties address a variety of everyday aliments such as pain, anxiety and sleeplessness. They asked Octo to help them articulate the scope of their products and their benefits through intuitive, engaging and informative marketing. We were able to provide a full array of integrated marketing services to help elevate increase their market-share in their industry.
Challenges
The primary challenges of this project included eliminating the stigma associated with hemp and cannabis while fully illustrating what distinguished Elevate from similar brands on the market. We knew that it would be something of an uphill battle to simultaneously communicate with consumers who may have been skeptical toward hemp-based products and those who already had their chosen brand. Luckily the products spoke for themselves. By synthesizing the client-provided benefits into digestible and engaging marketing materials, we were able to effectively bridge that gap. Elevates’ internal team were instrumental in helping us accomplish this task.
Methodology
Upon finalizing messaging and outreach objectives, Octo immediately went to work creating and implementing an integrated marketing campaign that included a wide range of assets. Octo provide a full array of print marketing materials, a new website, email marketing campaigns, tradeshow graphics and much more. We also developed a print ad illustrating the quality, safety and versatility of their products to give customers an immediate snapshot of the Elevate mission. This process was aided considerably by pre-established brand standards that Octo and Elevate developed prior creating any marketing materials. These standards included font, logo, messaging and more.
Results
Since partnering with Octo to achieve their marketing objectives, Elevate has been able to reach out to more and more vendors and individual customers and increase their presence in the natural wellness products market. It was our team’s pleasure to be part of this unique and challenging marketing opportunity.
