Networking is more than simply connecting with colleagues on LinkedIn. While this type of connection has its benefits (more on that later), building a diverse, valuable network should be more like dating than selling. Here are some of our favorite suggestions for...

2022 was a year filled with successful strategies, creatively executed solutions, and a brand-new program for business owners to expand their sales and marketing process. Let’s explore the most exciting projects Team Octo tackled last year.  Pivot. Pivot. Pivot!  We...

The Great Resignation has many businesses scrambling to find the right people to join their teams. Of the 21% of American workers who switched jobs in the last 12 months, 40% are actively looking for another job. Churn in the labor market is creating stress on the...

Birds singing. Scents of flowers and freshly cut grass. Trees swaying in the breeze. The sound of waves crashing on the beach. Just imagining the sights, smells, and sounds of summer is enough to relax the busiest mind.  As we enjoy the slower pace of the season, the...

Graduating college is an exciting time in a person’s life, but it can also be nerve-wracking. As college graduates search online for marketing roles, they often sort through a sea of sales positions. Marketing professionals can flourish in sales jobs, but it is...

When we are children, society tells us it is normal to be curious. Our young brains want to understand, learn, and grow. As we hit adulthood, many people lose their inquisitive nature, and that is a detriment to us all.  In marketing, we see first-hand how a lack of...

Changes in the job market have left many employers searching for new staff. Normal methods like Indeed, LinkedIn, and headhunters are flooded with opportunities, so businesses have to work harder to stand out. Right now, one of our top recommendations is to leverage...

Have you ever attended an event where you didn’t know anyone? Wouldn't it have been easier if you’d connected with attendees beforehand? At Goody Guru, we’ve noticed an interesting shift towards VIP pre-parties as live events return. Many people are out of the swing...

The last two years have changed all of us. We have heard this message over and over, but how has your business changed? Have you revamped your marketing strategy? Does it feel like you’re stuck in a pinball machine and the bumpers have moved? If this resonates with...

Does your business have a Chief Marketing Officer or CMO? In an ideal world, your CMO will have years of experience developing and implementing marketing strategies. The CMO develops a voice and style for your brand and makes it simple for your team to go to market....