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How Strong is Your Call to Action?
The common thread for any strong email, social media caption, e-blast, advertisement, or newsletter is a call to action or CTA. The CTA directs your audience on what to do next. Whether you want them to buy something, read an article, leave a comment or make a...
Leveraging Your Personal Social Media for Business
You finally did it. You hired Octo Design Group to handle your business’s social media, but now you’re looking at your own page and noticing it could use polishing. We see this constantly. Often, even the CEO doesn’t have a LinkedIn profile or it is terribly out of...
Meeting Your Customers Where They Are
Let’s pretend you usually call your friend to catch up at the end of the week. Now, imagine you stop calling and only text. How would your relationship change? How would it stay the same? We love using this exercise with our clients because it challenges them to...
5 Tricks for a Successful Hybrid Fundraising Event
Springtime marks the beginning of event season and COVID has changed how we approach virtual, hybrid, and COVID-safe galas and fundraisers with our clients. Luckily, our decades of experience have taught us to be nimble, problem-solve, and embrace creativity. ...
Virtual Engagement Boxes
One thing we have learned in the past year is that creative ideas are necessary to deliver a successful event, pandemic or not. Luckily, our team at Octo is passionate about creating programs, themes, and brand positioning for our clients. Our decades of experience in...
Join Our Team and Become a Superhero
OCTONATORS UNITE! Everyone uses facebook differently. You have your intermittent post-ers, your stalkers, your viewers, your everyday posters etc. I consider myself a viewer but this particular day I simply could not scroll past. A saw that a former classmate of...
Our Not So Secret Favorite Summer Hangout
We officially are in peak summer. And it is HOT. For some of you, I know business typically slows down in the summer and things are more relaxed, providing you an opportunity to head to the Shore, or go on an extended getaway. At Octo, we thrive in summer! We like...
Get to Know Us: Gina’s Playlist
Creativity is a big part of my work day, and listening to music while I’m working definitely helps inspire my creativity throughout the day. I like to change it up a little based on the different work that I’m doing, but I mainly like listening to songs that are happy...
Get to Know Us: Samantha’s Playlist
My typical workday keeps me on my toes, so keeping energy levels high is a must. Nothing gives me that boost quite like some good tunes. I like to keep my playlists upbeat, with a healthy dose of silly. While I don’t know that I have a specific favorite genre, I...
Get to Know Us: Sharon’s Playlist
One of my first loves, music, really helps me to focus on large projects, and enables me to get my creative juices flowing. While working creatively, I like to play (BLAST) songs that make me happy- but most importantly, songs that block out the world around me. That...
