by Gina Salvatore | Aug 11, 2021 | Octo Insights
When was the last time you received a thank you note or gift? Didn’t it make you feel appreciated and special? Imagine giving that feeling to your favorite customers, employees, or networking contacts, but without having to shop, wrap, write a note and visit the post...
by Gina Salvatore | Jul 6, 2021 | Octo Insights
Poor customer service: we have all been there. The food order you placed is incorrect or never arrives. A product arrives broken because they did not pack it with care. In business, mistakes and complications are unavoidable and often outside your control. Luckily,...
by Gina Salvatore | Jul 6, 2021 | Octo Insights
At Octo Design, we frequently manage expectations. There is an art to marketing, and it takes knowledge, experience, and time to create a finished product everyone is proud of. Often, clients are not well-versed in the work marketing entails, so their expectations...
by Gina Salvatore | May 28, 2021 | Octo Insights
The common thread for any strong email, social media caption, e-blast, advertisement, or newsletter is a call to action or CTA. The CTA directs your audience on what to do next. Whether you want them to buy something, read an article, leave a comment or make a...
by Gina Salvatore | May 28, 2021 | Octo Insights
You finally did it. You hired Octo Design Group to handle your business’s social media, but now you’re looking at your own page and noticing it could use polishing. We see this constantly. Often, even the CEO doesn’t have a LinkedIn profile or it is terribly out of...
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