by Gina Salvatore | May 28, 2021 | Octo Insights
The common thread for any strong email, social media caption, e-blast, advertisement, or newsletter is a call to action or CTA. The CTA directs your audience on what to do next. Whether you want them to buy something, read an article, leave a comment or make a...
by Gina Salvatore | May 28, 2021 | Octo Insights
You finally did it. You hired Octo Design Group to handle your business’s social media, but now you’re looking at your own page and noticing it could use polishing. We see this constantly. Often, even the CEO doesn’t have a LinkedIn profile or it is terribly out of...
by Gina Salvatore | Apr 13, 2021 | Octo Insights
Let’s pretend you usually call your friend to catch up at the end of the week. Now, imagine you stop calling and only text. How would your relationship change? How would it stay the same? We love using this exercise with our clients because it challenges them to...
by Gina Salvatore | Apr 13, 2021 | Octo Insights
Springtime marks the beginning of event season and COVID has changed how we approach virtual, hybrid, and COVID-safe galas and fundraisers with our clients. Luckily, our decades of experience have taught us to be nimble, problem-solve, and embrace creativity. ...
by Samantha Hart | Feb 22, 2021 | Octo Insights
One thing we have learned in the past year is that creative ideas are necessary to deliver a successful event, pandemic or not. Luckily, our team at Octo is passionate about creating programs, themes, and brand positioning for our clients. Our decades of experience in...
by Samantha Hart | Sep 4, 2019 | From The Team, Octo Insights
OCTONATORS UNITE! Everyone uses facebook differently. You have your intermittent post-ers, your stalkers, your viewers, your everyday posters etc. I consider myself a viewer but this particular day I simply could not scroll past. A saw that a former classmate of...
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